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INSIGHTS & OTHER THOUGHTS of GSWrite | GS Wallace
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About Glenda S Wallace / GSWrite
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BLOG ENTRY:
Nov 3, 2013:
BRANDING MYSELF
 
 
 
 
 
 
 

As a very young child in the public school system of California -- kindergarten it might have been -- I learned a resonant lesson in modesty:

We were asked to form lines.  Good-Student-That-I-Am would rush to the head of these lines.  Then, one day, the teacher turned the line-up around and I was no longer one of the first, if not The First, but LAST.

What would you call this lesson but Modesty with a capital M?  For me, it touches upon the subject of the Humble Heart:  This is someone who Considers Others First.  Someone who forgoes or delays Gratification. Someone who can slay personal Ego for a larger Good....  Someone like a ghostwriter.  

Ghostwriters are not altruistic, per se.  We write for The Money, like everyone else, of course.  But, we also forgo the typical credit for our creative work.  We give up the Fame and Glory that goes with a By-Line.  And we do it -- I do it -- to serve a larger cause.  For me, it's the thrill of the Perfect Communication, the quest to create that first moment of discovery, of new understanding, for a reader / user on a particular topic.  When we're good, we craft a moment that triggers both memory and motivation, and it can put a shiver down the spine.  

That's art, which is a dedication to both passion and craft and something that cannot be named, but has been called Muse or Divine Inspiration. 

Artfullness is not necessarily good business.  Nor does Modest Passion drum up new Client-paying projects. For that, Artists must entertain terms such as  "branding" and "marketing."  It's something I can easily and naturally do for others.  But PROMOTE mySELF ?  Once upon a time, among family and friends, I called it "Selling Myself."  And, of course, for a  female, even in these modern times, there's nothing modest about the sound of That...now is there ? 

sell oneself

  1. Convince another of one's merits, present oneself in a favorable light, as in A job interview is an ideal opportunity to sell oneself to a prospective employer .Originally this idiom, dating from the second half of the 1700s, alluded to selling one's services for money, but it was being used more loosely by the mid-1800s.

  2. Compromise one's principles for monetary gain. An early version was sell oneself (or one's soul) to the devil, which alluded to enlisting the devil's help in exchange for one's soul after death. It is embodied in the legend of Faust, first recorded in the late 1500s.

The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 1997. Published by Houghton Mifflin.

branding 

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
 
 
 
So what's a modest Creative-Type-cum-Consulting Business Woman to do ? Get over herself is what I read.  There are plenty of Branding articles on the Internet these days that will tell you this is the route that a successful entrepreneur must take.  Self promotion is good business.  Always has been and today's Social Media is the tool. 
 
So let's go.  OF COURSE, I'll keep you posted as to my progress.  But your help would be appreciated, too.  Feedback is critical and, as such, always welcome.
 
EMAIL ME !   Or let's chat on Facebook.
Fall Portrait - c) Glenda S Wallace 2013
" Art is making something out of nothing and selling it."
Frank Zappa,
American Musician
Robert Louis Stevenson
American Author
Everyone lives by selling something.
Posters by Glenda S Wallace
Dock Time - Fall @ Frenchtown series - c) Glenda S Wallace 2013
" Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."
Og Mandino,
American Author
OTHER POSTS:
NEW: Facing the Truth About Facebook
Making Your World Better
A Montana Coming Home to Fall
Caring for Spiders:
Bizarre in your World?
Meeting the Firesafe Video Challenge
Small Town Saturday Night
Play It Again, Please
Promoting A Small Town Celebration

Remembering (Yarnell Fire Fatalities)
Fire Danger for Other People
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